- 內容簡介
- 退換貨
- 團購說明
- 購物與運費
本書特色
Chinese for Cabin Crews is the textbook adopted by Chinese teachers/trainers/tutors for non-native Chinese language learners (including but not limited to undergraduate airline-major students, airline trainees, ground staffs and cabin crews/flight attendants), preparing to communicate with Chinese-speaking passengers. The purpose of this textbook is to expose Chinese as foreign/second language learners who work in the airport and in the cabin to the types of Chinese vocabularies, conversations and tasks that they encounter in their workplace.
This textbook is based on Dr. Hugo Yu-Hsiu Lee’s lesson handouts developed from his and the oldest undergraduate Chinese-language program for the leading Airline Business Department of Thailand (International Air Travel Association’s Authorized Training Center) at Suan Sunandha Rajabhat University (Bangkok). The program in consideration is increasingly recognized as second-to-none for the total number (200+) of alumni who have made successful careers in major airline companies in the ASEAN region and the gulf states (including but not limited to Thai Airways, Thai Smile, AirAsia, Nok Air, Thai Lion Air, Bangkok Airways, Viet Jet, China Airlines, EVA Air and Emirates, UAE).
作者簡介
李育修（Dr. Hugo Yu-Hsiu Lee）
Dr. Hugo Yu-Hsiu Lee (PhD, Language Education, Indiana University-Bloomington, USA) is an award-winning researcher and full-time faculty at National Institute of Development Administration (Thailand). He is the United Nations Consultant (United Nations Learning Team Member) of the United Nations Headquarters, Asia region (United Nations, Economic and Social Commission for Asia and the Pacific, Bangkok).
美國印第安那大學語教博士，曾獲美國印大哈世迪傑出研究員獎得主，以及美國印大史特蘭紀念學者榮譽獎。現任泰國國家發展院（泰國的社科院）全職副教授，以及聯合國亞洲總部的聯合國官員中文班顧問／導師。
曾金金（Chin-Chin Tseng）
Chin-Chin Tseng is a professor of the Department of Chinese as a Second Language at National Taiwan Normal University. She received her Ph.D in Linguistics at University of Hawaii. She is a linguist, phonetician and teacher educator. Her training is in phonetics, interlanguage and L2 Chinese language teaching and learning.
Principal Investigator of An Analysis of Accuracy and Fluency of Modular Speaking Training in Chinese for Cabin Crews sponsored by Research Cooperation for “Strengthening cooperation with ASEAN and South Asian countries in the exchange of academic fields, education and humanities.”
服務單位：國立台灣師範大學‧華語文教學系暨研究所
學歷：美國夏威夷大學語言學博士
計畫主持人：「強化與東協及南亞國家合作交流學術型領域聯盟（教育及人文領域）」
計畫名稱：空服華語的準確度與流利度訓練模組分析
序
本书第一作者Hugo Yu-Hsiu Lee（李育修）
Issues in general purpose language textbooks that give rise to this textbook
Critics contend that there is empirical evidence that language for general purpose (LGP) instruction is unlikely to meet the needs of today’s foreign or second language learners who have a set of specialized and immediate target language needs for professional communication (Andriani, 2014; Trace, Hudson, & Brown, 2015). I argue in this textbook’s forward that over the past ten years or so teaching and learning Chinese as a foreign or a second language (which refers to the branch of foreign or second language education in which teaching methods are traditionally derived from the general purpose of Chinese language teaching and learning) has been criticized on a number of grounds: general purpose Chinese language teaching has lost touch with learners focusing on the needs of communicative Chinese language ability in a particular subject area or in a professional workplace (own fieldwork, 2009-2018), for instance, Chinese for real-estate agents, Chinese for ground attendants and Chinese for cabin crews. I should also note that the teaching of general knowledge of the Chinese language fail to meet the needs of those learning the Chinese language for occupational purposes (own fieldwork, 2009-2018). Language for specific purposes (henceforth LSP), thus, has emerged from the varying needs and goals of foreign or second language learners (Trace, Hudson, & Brown, 2015).
The problems encountered in LSP are multiple, all of which stem from the question of how the in-class language learning tasks can be transferred to real-world workplace communication. First, the problem one encounters when designing a LSP course is that common communication skills necessary across all industries and professions to meet the needs of all foreign or second language learners may not exist. This results in that foreign or second language teachers conduct needs analysis of respective students and classes, and design tailor made LSP courses, facilitating students to speak and converse efficiently and practically in the in-class language-use tasks as “prescribed by their field of study or work situation” (Bojović, 2006). This gives rise to task-based language teaching (henceforth TBLT).
Second, a related problem is the degree to which foreign or second language teachers are capable of acquiring discipline-specific and extra-linguistic knowledge to teach the respective LGP and TBLT courses, in addition to the linguistic knowledge with respect to the target language. Although LGP and TBLT may have a great deal in common with foreign or second language courses for general purposes (both are essential to take into account, for instance, linguistic development, teaching methodology, classroom management, assessment and evaluation for their students), the former faces more challenges as they need to understand the requirements of professional communication in a specific field rather than the teaching activity itself (Bojović, 2006). Despite the development of LSP and TBLT courses since the 1980s, the curriculum drafting, lesson planning, teaching material development, course design and implementation of language learning tasks that offer learners with real-world opportunities to practice language tasks needed for professional communication and industry-oriented talks remain a challenge for LSP and TBLT teachers (Calvert & Sheen, 2015).
Third, in the contemporary applied linguistics literature and classroom teaching, LSP and TBLT courses are most often associated with English for Specific Purposes (henceforth ESP) instruction (Anthony, 1998; Ahmed, 2014; Trace, Hudson, & Brown, 2015). ESP has grown into a movement (e.g., UK, Japan and elsewhere) since the inception of the early 1960’s (Anthony, 1998). Although Chinese is gaining prominence in foreign or second language teaching and learning, there is scarcity of textbook for Chinese LSP and TBLT courses.
The purpose of the textbook
The aim of this textbook is to propose some ways of curriculum drafting, lesson planning, teaching material development, course design and implementation of language learning tasks (focusing on task selection and sequencing) for a LSP and TBLT course, known as Airline Chinese / Chinese for Cabin Crews (or Chinese for the Cabin Crew).
Background and context for the textbook
China has poised itself to become the world’s largest market for both tourist travel and business travel. According to the CIW Team’s post in the China Internet Watch, it has been three consecutive years (2012-2015) for China to supply “the largest outbound tourism market in the world” and the estimated growth of the number of Chinese outbound tourists is increasing (2013: 98 million vs. 2014: 109 million). It is also of importance to note by The Economist (The dragon takes flight, 2016) that since the first quarter of 2016 China has overtaken the US to become the world’s largest market for business travel. As reported by Global Business Travel Association (GBTA) (as cited in the dragon takes flight, 2016), it is estimated that Chinese business travelers spent $291.2 billion in 2015 contrasted with $290.2 billion by American counterparts from the US. In response to China’s fast growth of outbound tourists and business air travelers, the air travel industry, particularly the airline companies, has recruited Chinese-speaking ground / flight attendants to provide services on-the-ground (airport’s service desk) and on-board (cabin) for the rising number of Chinese air travelers. In fact the airline industry in the Southeast Asia expects the number of Chinese-speaking flight attendants to increase over the next decades, as many airline companies (Bangkok-based and Manilabased airlines) highlighted Chinese speaking flight attendant candidates wanted in their recruitment advertisements.
Literature that inform the design of the textbook
The design of the Airline Chinese / Chinese for Cabin Crews textbook is informed and framed by LSP, TBLT and ESP, due largely to that, as stated earlier, general purpose language course fails to meet the needs of foreign or second language learners for fieldspecific communication. In recent years, there has been a growing prominence and considerable interest of LSP and TBLT courses by foreign or second language teachers, educators and researchers (Benson, 2015; Calvert & Sheen, 2015). Some common courses of LSP and TBLT concentrating on the specifics (of terms, vocabularies, phrases and conversations) of certain industries and professions may include Academic English Writing for EFL/ESL or International Students (British Council, 1978), Business English, Business Chinese (offered, for example, at the Assumption University), English for Airtraffic Controllers, English for Technical Writing for Civil Engineers (offered, for instance, at the Asian Institute of Technology), English for Medical Purpose (An example cited by Andriani, 2014), English for Occupational Purpose (An example cited by Andriani, 2014) and Spanish for Tourism. There are some “key distinguishing characteristics” between LSP courses and general foreign or second language courses (Bojović, 2006). Take the ESP for example, Carver (1983) listed three main characters shared across ESP courses (as cited Bojović, 2006): 1) authentic materials, 2) purpose-related orientation, and 3) selfdirection. The design of this textbook is thus informed by above-mentioned literature.
References
1. Ahmed, M. K. (2014). Issues in ESP (English for specific purposes). ‘ELT Voices – India’International Journal for Teachers of English, Vol. 4 (No. 1). Retrieved from http://eltvoices.in/category/volume-4/volume-4-issue-1/
2. Andriani, G. (2014). Problems in teaching English for specific purposes in higher education. Nobel Journal of Literature, Language, and Language Teaching, Vol. 5 (No. 1), pp. 30-40.
3. Anthony, L. (1998). Defining English for specific purposes and the role of the ESP practitioner. Center for Language Research 1997 Annual Review, pp. 115-120.
4. Benson, S. D. (2016). Task-based language teaching: An empirical study of task transfer. Language Teaching Research, Vol. 20 (No. 3), pp. 341–365.
5. Bojovic, M. (2006). Teaching foreign language for specific purposes: Teacher development. 31st Annual ATEE Conference, At Portoroz, Slovenia.
6. Calvert, M., & Sheen, Y. (2015). Task-based language learning and teaching: An action research study. Language Teaching Research, Vol. 19 (No. 2), pp. 226–244.
7. Carver, D. (1983). Some propositions about ESP. The ESP Journal, Vol. 2, pp. 131-137.
8. CIW Team (n.d.). China, the largest outbound tourism market in 3 consecutive years. China
9. Internet Watch. Retrieved from https://www.chinainternetwatch.com/13152/thelargestoutbound-tourism-market-3-consecutive-years/
10. The dragon takes flight (2016, May). The Economist, Retrieved from http://www.economist.com/blogs/gulliver/2016/05/dragon-takes-flight
11. Trace, J., Hudson, T., & Brown, J. D. (2015). An overview of language for specific purposes. In J. Trace, T. Hudson, & J. D. Brown, Developing Courses in Languages for Specific Purposes (pp. 1–23) Honolulu: University of Hawai‘i.
本书第二作者Chin-Chin Tseng（曾金金）
国立台湾师范大学华语文教学系暨研究所
职称：教授
此次很荣幸与李育修老师合作出版空服汉语教材，李老师是第一线训练空服人员汉语的教师；在课堂教学中，除了教授空服汉语的语词和常用句型，更需着重空服人员的声、韵、调准确度训练。但是在训练汉语为二语的空服人员时，除了掌握语词的发音与声调以外，进入语流的口语表达正确度与流利度是非常关键的训练。由于本人长期在汉语文教学进行有关声学语音分析之研究，将结合线上正音的技术，让汉语为二语的空服人员能够利用线上即时反馈学习平台，进行自我检测，并自主性地改正发音及调整音高、音长与音强的控制。藉由此次出版的空服汉语教材，对汉语为二语的航空系学生以及预备进入航空业和在职的空服人员，进行空服汉语正确度与流利度的训练。
首批适用对象，设定为泰语母语者的准空服人员，结合李老师实体空服汉语教学，指导学生学习空服汉语教材的内容，我的部分则是精进空服人员汉语发音与口语表达。自我检测系统从发音（包括：声母、韵母）、音高（包括：字调、语调、句调及轻重音）、音长（包括：音节组成及语句切分、轻重音、停顿）及音强（包括：轻重音），评估空服人员汉语口语表达的正确度与流利度。
此外，为协助空服人员培养良好的汉语发音习惯，有效改善口语表达，未来若有机会，将以空服汉语教材，制作搭配线上口说训练课程，提供空服人员自主练习、自我改善的训练机制。
Chin-Chin Tseng
National Taiwan Normal University
Professor, Dept. of Chinese as a Second Language
目錄
Foreword by Ammarawadee Sornsuphap I
Foreword by Phattharaphon Silarak III
Preface by Hugo Yu-Hsiu Lee V
Preface by Chin-Chin Tseng XIII
To the Teacher & the Student XV
Guide to use this Textbook XIX
Unit I
Before Boarding:
Ground Service
Lesson 1 Ground Service 3
Lesson 2 Check-In Service 13
Lesson 3 Airport Facilities 31
Lesson 4 Flight Status 39
Lesson 5 Boarding Service 49
Unit II
After Boarding:
On-board Service
Lesson 6 Safety Instruction to Passengers 59
Lesson 7 Serving Drinks to Passengers 67
Lesson 8 Serving Meals to Passengers 75
Lesson 9 Entertainment Media and Facilities 83
Lesson 10 Inflight Shopping & Landing Service 89
Unit III
After Landing:
Ground Service
Lesson 11 Ground Service After Landing 103
Appendices Word & Phrase Bank: Small Flashcards 111
Index 128
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如遇收件人未收件，導致包裹被退回的情況，新學林將以EMAIL方式通知會員；若要再次寄送，收件人需補80元運費（海外地區運費另計，不得與其他訂單合併寄送），當您完成補繳運費，我們將盡速安排補寄事宜。
2.新學林門市取貨：免運。
註：若遇活動檔期，訂單處理費用(運費/郵資)將依照活動優惠標準調整，不另行公告請參考活動網頁。
四、本公司保留隨時修改、終止變更商品之權利。修改後之商品內容將於本網頁更新，恕不另行通知。
五、如有未盡事宜，本公司保有調整及最終解釋權之權利。